CM-210 : Persuasion

Academic Level:
Undergraduate
Department:
Communication
Subject:
Communication
Prerequisites:
None
Corequisites:
None
Credits:
3
An examination of a variety of persuasive theories that are used by individuals, organizations, advertisers, media, governments, and other institutions to influence thinking and behavior. Students investigate elements of persuasion, and look at how it functions within a variety of private and public contexts. 3 credits