BSM-301 : Principles of Marketing

Academic Level:
Undergraduate
Department:
Business Management
Subject:
Business Management
Corequisites:
None
Credits:
3
An introductory study of the principles and functions of marketing. Topics include product development, market research, channels of distribution, and pricing and promotion. Students will analyze cases dealing with current marketing successes and failures. 3 credits PREREQUISITE: BSM 103.