MBA-754 : Marketing Management

Academic Level:
Graduate
Department:
Business Management
Subject:
Business Administration
Prerequisites:
None
Corequisites:
None
Credits:
3
Examines the impact of technology on marketing, and the strategic role of marketing in the overall goal of organizational success in a highly competitive and volatile market. The decision making process of managers will be explored as they lead the design and implementation of a marketing strategy that encompasses product planning, pricing, supply chain management, and promotion strategies. 3 credits